Katrin Hoffmann, UCB
Katrin Hoffmann, Head of Marketing Strategy, Senior Director, UCB
Katrin Hoffman is the Head of Marketing Strategy, Senior Director at UCB. Katrin was previously the Global Commercial Insights Lead Gastrointestinal/Internal Medicine Business Unit at Shire Pharmaceuticals. Prior to Shire, Katrin was a Strategic Marketing & Sales consultant at ZS Associates. Katrin has 10+ years of experience in the Health Care industry with a strong focus on commercial excellence. Katrin holds a Master degree of Psychology with minor subject in Business administration from the University of Mannheim. She received the “High Potential Award 2004” by the DGFP and the Haufe Media Group for Top 10 Master thesis.
Ursula Kraus-Meeder, Boehringer Ingelheim
Ursula Kraus-Meeder, TA Analytics, Insights + Excellence, Boehringer Ingelheim
Christine Launay, Actelion, Johnson & Johnson
Christine Launay, Director, Global Commercial Insights, Actelion, Johnson & Johnson
Christine is Director of Global Commercial Insights at Actelion, Johnson & Johnson, a leading biopharmaceutical company focused on the discovery, development and commercialization of innovative drugs for diseases with significant unmet medical needs. She is passionate about driving functional excellence, as well as about providing strategic and tactical insights ultimately guiding business decisions. With over 15 years of experience in Global Marketing Research roles within a mix of blue chip (Novartis, Bayer DC) & start up (Galderma, Biogen) healthcare companies, she enjoys leveraging innovative marketing research approaches to uncover deep understanding of customers and markets dynamics at different stages of the development of a product or a brand. Christine holds a Maitrise ès Sciences de Gestion from Paris-Dauphine University and a DESS in Marketing from the IAE of Aix-en-Provence. Also, she has been an active member of the HBA where she served as Europe Vice-President in 2013, and as first Europe Research Director in 2012.
Guy Murray, MSD
Guy Murray, Director, Global Brand and Customer Insights, MSD
Guy has worked in the pharmaceutical industry for over 15 years within various Business Intelligence functions in country, regional and global roles. Guy has a keen interest in quantitative market research & analytics including the development and use of Big Data, Real World Data and Public Access Data for market research.
Frank Schröder, Lonza
Frank Schröder, Director of Market Development, Lonza
Frank has worked in the field of market research and business analysis for 15 years. Having started at the agency side, he moved to the pharmaceutical industry for the second part of his career. Prior to his role at Lonza, Frank headed the Global Market Insights and & Business Analytics department for the Joint Venture of Vifor Pharma and Fresenius Medical Care. In his free time Frank enjoys sport of any kind and is a big fan of Sword & Sorcery literature.
Susanne West, Teva Pharmaceuticals
Susanne West, Head of Customer Insights & Analytics for Europe & International Markets, Teva Pharmaceuticals
Susanne is the Head of Customer Insights & Analytics for Europe & International Markets at Teva Pharmaceuticals Europe (TPE). Susanne and her team enable faster and better decision making by the delivering actionable insights and recommendations based on innovative market research, connecting business and brand strategy to planning and forecasting, and uncovering deep and differentiating market and customer insights.
Susanne joined TPE from Ipsos Healthcare where she was a Senior Director before relocating to the Netherlands in May 2014. Prior to this, Susanne spent 5 years at Kantar Health where she held senior strategic and development roles, and headed up a research team providing innovative market research solutions to the pharmaceutical industry. Susanne has accumulated 15 years of research experience from positions with A+A, Datamonitor and Decision Resources.
Susanne holds a Ph.D. in Pharmacy Practice and Pharmacoeconomics, as well as first honours degrees in Chemistry and Pharmacy. This academic background led Susanne to hold post-doctoral and lecturing posts in a number of Universities where key interests included evaluation of pharmaceutical services for various patient groups, compliance to medication and patient access to drug therapies.