Katrin Hoffmann, UCB
Katrin Hoffmann, Head of Marketing Strategy, Senior Director, UCB
Katrin Hoffman is the Head of Marketing Strategy, Senior Director at UCB. Katrin was previously the Global Commercial Insights Lead Gastrointestinal/Internal Medicine Business Unit at Shire Pharmaceuticals. Prior to Shire, Katrin was a Strategic Marketing & Sales consultant at ZS Associates. Katrin has 10+ years of experience in the Health Care industry with a strong focus on commercial excellence. Katrin holds a Master degree of Psychology with minor subject in Business administration from the University of Mannheim. She received the “High Potential Award 2004” by the DGFP and the Haufe Media Group for Top 10 Master thesis.
Christine Launay, Actelion Pharmaceuticals
Christine Launay, Director, Global Commercial Insights, Actelion Pharmaceuticals, Ltd.
Christine is Director Global Commercial Insights at Actelion, a leading biopharmaceutical company focused on the discovery, development and commercialization of innovative drugs for diseases with significant unmet medical needs. She is passionate about driving functional excellence, as well as about providing strategic and tactical insights ultimately guiding business decisions. With over 15 years of experience in Global Marketing Research roles within a mix of blue chip (Novartis, Bayer DC) & start up (Galderma, Biogen) healthcare companies, she enjoys leveraging innovative marketing research approaches to uncover deep understanding of customers and markets dynamics at different stages of the development of a product or a brand. Christine holds a Maitrise ès Sciences de Gestion from Paris-Dauphine University and a DESS in Marketing from the IAE of Aix-en-Provence. Also, she has been an active member of the HBA where she served as Europe Vice-President in 2013, and as first Europe Research Director in 2012.
Guy Murray, MSD
Guy Murray, Director, Market Research & Analytics, MSD
Guy has worked in the pharmaceutical industry for over 15 years within various Business Intelligence functions in country, regional and global roles. Guy has a keen interest in quantitative market research & analytics including the development and use of Big Data, Real World Data and Public Access Data for market research. In his current role Guy leads the Market Research & Analytics Compliance and Operations Team within the Global Market Research and Analytics function.
Lottie Pollak, GlaxoSmithKline
Lottie Pollak, Head of Global Market Research, GlaxoSmithKline
Lottie has worked in pharmaceutical market research for much of the last 30 years. For most of the last decade she has been at GSK where she is now Head of Global Market Research. She is also a patient who has experienced some of the products and services that our industry provides. From this base she is keen to make sure that we look widely, are open to new ideas and use everything at our disposal to bring together insights that help drive better decision making for companies, healthcare systems, practitioners and patients.
Susanne West, Teva Pharmaceuticals
Susanne West, Head of European Market Intelligence, Teva Pharmaceuticals Europe
Susanne is the Head of Customer and Market Insights (CMI) at Teva Pharmaceuticals Europe (TPE). Susanne and her team enable faster and better decision making by the delivering actionable insights and recommendations based on innovative market research, connecting business and brand strategy to planning and forecasting, and uncovering deep and differentiating market and customer insights.
Susanne joined TPE from Ipsos Healthcare where she was a Senior Director before relocating to the Netherlands in May 2014. Prior to this, Susanne spent 5 years at Kantar Health where she held senior strategic and development roles, and headed up a research team providing innovative market research solutions to the pharmaceutical industry. Susanne has accumulated 15 years of research experience from positions with A+A, Datamonitor and Decision Resources.
Susanne holds a Ph.D. in Pharmacy Practice and Pharmacoeconomics, as well as first honours degrees in Chemistry and Pharmacy. This academic background led Susanne to hold post-doctoral and lecturing posts in a number of Universities where key interests included evaluation of pharmaceutical services for various patient groups, compliance to medication and patient access to drug therapies.
Xander Wiewel, Elanco
Xander Wiewel, Global Customer Insights Leader, Elanco
Xander is managing the market research teams in Europe. Recently Canada and Australia have been added to his responsibilities. His team is active in all major European countries and is responsible for providing actionable insights to the business units. In his previous position at Lilly Xander was leading the Neuroscience business unit in the Netherlands and was a member of the Dutch management team. In his first years at Lilly Xander was responsible for sales force operations and market research for the European mid-size countries. Recently the focus of the market research team shifted to better understanding customer loyalty and how to improve the customer experience. Before joining Lilly Xander worked for IMS Health with a special focus on consultancy. Xander graduated from the Amsterdam University with a MSc in business economics. Outside of the office Xander loves to spend time with family and friends and tries to go to the gym.