Agenda

CONFERENCE DAY 1
Tuesday, 29 October 2019
CONFERENCE DAY 2
Wednesday, 30 October 2019

Registration & Networking Breakfast in Exhibition Hall

Chairpersons’ Opening Remarks

Keynote: Can a Transformational Product Transform Market Adoption?

Every category has certain adoption dynamics driven by the previously recently launched products in the category.

When faced with a new product that can be transformational to the field, the key issue becomes understanding the adoption dynamics, identifying the drivers of change within this dynamic, and then building a plan to deliver on transforming the adoption cycle.

Presented by Arvelle Therapeutics

Keynote: Future of Pharma

Keynote Panel: Reaction/Response to Keynote Presentations

Presented by Actelion, Boehringer Ingelheim, GlaxoSmithKline, MSD, Teva Pharmaceuticals Europe, and UCB

Networking & Refreshments in Exhibition Hall

“Ask the Experts” Interactive Breakout Round Tables Group 1

ROUND TABLE 1
Discovering Insights via Multicountry Tracking Studies: Challenges and Solutions

Presented by Boehringer Ingelheim

ROUND TABLE 2
Using an Online Management System to Simplify the Conduct of Primary Market Research and Facilitate Insights Generation Across Teams and Countries

Presented by Amgen

ROUND TABLE 3
How to Obtain Maximum Added Value from Collected Information? How Can Dashboards and Databases Help and What Are the Pitfalls to Avoid?

Presented by Roche

ROUND TABLE 4
Patient Centricity

From Talking to Acting

Pharma world is transforming and many companies realise the importance of Patient centricity.
Learn from your peers and exchange the experiences how to bring Patients’ agenda to the table, influence the organisation and embed it in into strategy.

Presented by Ferring Pharmaceuticals

Networking Luncheon

SESSION ONE

Healthcare Megatrends - Examining the Shift to the Next Era of Healthcare

Presented by Lifescience Dynamics

SESSION TWO

TBA

Presented by AplusA

SESSION ONE

Humanizing Analytics

Presented by Takeda

SESSION TWO

Are You a Traditional Market Research Provider or a Partner That Provides Your Company with Competitive Advantage

Often the market insights function is still stuck in a service and delivery mode for data and information.

Let’s reflect and challenge this situation assessing the requirements and changes needed to become a stronger voice with confidence, driving insights to action.

Presented by Lonza

SESSION ONE

Trends in Global Healthcare: Highlights of 2019, and Where We’re Headed

As uncertainty over pricing grows in the US, global pharma companies are reconsidering their geographic prioritizations for development and commercialization.

This session will draw connections between the global economy and healthcare spending across regions, and highlight the characteristics of the companies that are most successful in international markets.

Presented by DuckerFrontier

SESSION TWO

Using Behavioural Science to Optimise Communications Research

The field of behavioural science has entered the zeitgeist of healthcare business intelligence.

It introduces a robust evidence base for the components of behaviour change, but how can we optimise communications research by incorporating the learnings from these models? Are there models of behaviour change that can be adapted within the setting of pharma healthcare to understand more of the ‘how’ in communication?

Using video interviews from experts, this discussion will explain how a well-accepted model of behaviour change used in healthcare policy initiatives can enhance our understanding of wide-scale changes in health behaviour.

We will also explore how useful the model can be when applied in our own industry to optimise the use of particular treatments or brands.

With the help of a case study we will demonstrate how we have developed the model to understand how behavioural biases impact decision-making, and what this means for the way we need to talk to our customers.

Presented by Cello Health Insight

Presented by Cello Health Insight

Networking & Refreshments in Exhibition Hall

SESSION ONE

Brands and the Decline of Meaning

Brands confer meaning. Apple stands for individuality. Nike stands for participation. Disney stands for magic.

Pharma brands confer meaning, too. But lately, meaning has taken a hit. There’s so much data, so many voices, so many alternative sets of facts. Can we really know or believe anything anymore? And how does this affect brands? This talk looks at how brands have evolved over the past several years, including consumer, B2B, and pharma brands, specifically in psoriasis. In a world where meaning is eroding, are brands losing ground? Or by contrast, more essential than ever? The evidence may surprise you.

Presented by M Health

SESSION TWO

Agile Research: Buzzword or Game-Changer

Introducing agile qualitative and quantitative research for healthcare market research.

Combining online quant with the immediacy of follow-up qual for deep insight, we’ll demonstrate how the industry can offer a new approach with a fast turnaround. Aiming to disclaim the age-old adage of whether a product or service can be high quality, good value and delivered quickly, our speakers will look critically at the results of a real-life case study, comparing and contrasting the effectiveness of agile approaches with traditional methodologies.

Presented by Research Partnership

SESSION ONE

How to Do More With Tighter Budgets

Presented by Alnylam, Fresenius Kabi, Jazz Pharmaceuticals, and Roche

SESSION TWO

Translational Marketing: How to Effectively Collaborate with Key Opinion Leaders (Kols) and Implement Their Insights

• At what project stage do you engage with KOLs?

• How do you win their interest?
• Do you make them a part of your project? How do you match your interests?
• How do you manage to speak their language?
• How do you interpret their insights?
• How do you make them contribute for your project at most?
• How do you lock them to speak for your product?

Presented by Sanavita Pharmaceuticals

Evening Socializing & Networking Reception in Exhibition Hall

Registration & Welcome Coffee in Exhibition Hall

SESSION ONE

Artificial Intelligence Presenting a Piece in The Research Puzzle

Generating reliable insights in highly dynamic markets such as Oncology is always a challenge.

Critical questions need to be answered in short amounts of time, which consequently impact highly critical decisions. This is all the more true for those of us working in Pipeline, as lots of unknowns and uncertainty affect our judgement and, therefore, the success of future medications. Ultimately there is a connection between the advise we give and functions such as pricing and reimbursement, clinical trial design, forecasting, all the way to corporate-level investment decisions.

An increasingly important factor in this decision-making is the voice of the patient.

AI in social media listening brought the voice of patients in the moment of truth in reach of market researchers. Innovative Machine Reading models are able to understand large amounts of free text from e.g. patient forums at human level quality and machine caliber scale. This allows researchers to look into the past at the individual respondent level, follow the change in behavior over time, identify the influences on such change and hence predict how the future could look like through projection.

We demonstrate this approach by reporting on a research project based on a patient forum dedicated to Crohn’s Disease. Out of 140,000+ statements we used Machine Reading AI to identify those related to mode of administration and explain changes over time in preference of different patient-populations for syringe, pen and IV treatment options.

Presented by Boehringer Ingelheim

SESSION TWO

Data Strategy Implementation & Transformation

The target of the session is to develop a step-by-step guideline to implement a data strategy and developing a data innovation framework based on guiding principles from data purpose and value-based marketing.

The resulting decision matrix then helps to inform strategic questions to be asked and prioritized to formulate a data innovation pipeline, which guides the organization in its transformation process towards becoming more data-driven.

Presented by Bayer

SESSION ONE

Patient Empowerment through Technology: A Step towards a ‘Patient-Centric’ Future

The way to ideal healthcare and healthcare research is to be patient-centric, amalgamated with technology.

It is imperative to place patients first, in an open and sustained environment to respectfully and compassionately achieve the best outcome for them and their family. Unfortunately, communication between patients and the rest of the healthcare mechanism continues to be the missing link, which has so far prevented the former from being an active part of the conversation, the deliberation, the development, and the execution.
Our presentation elaborates on how the healthcare sector can overcome this problem opening a more direct and efficient line of a feedback system with patients through digital technology. The idea is to gather conscious and indirect patient inputs and digitally capture patient information (everything around authentic emotions, pain points, needs, unmet needs both on patient and caregiver side shortly after diagnosis, what their thoughts are when it comes to drug choices and therapy decisions) to better healthcare. This could enhance the ability of healthcare providers as well as researchers to address finer challenges and help pharma companies to make new approach based developments through an understanding of patients’ experiences and actual needs. Thus opening up new possibilities for the future of healthcare, including healthcare research that’s more patient-centric.

Presented by Borderless Access

SESSION TWO

Horizon Scanning and Market Access: How Do We Work with NICE to Facilitate Market Access in the UK

Presented by NIHR Innovation Observatory

SESSION ONE

Case Study- Translating Market Insights Into Action: Challenges & Solutions

Presented by Virbac S.A.

SESSION TWO

Democratization of Market Research

We are living in the world of democratization of everything. Activities that used to be possible for a few are becoming widely accessible for many, whether you run a marathon or climbing the Everest.

There is a believe that everybody can do a market research, as it become increasingly easy to generate data. But more data does not necessarily mean more insights or even better customer understanding.

Debunking common myths about the roles of human and technology for building strategic customer understanding.

Presented by Ferring Pharmaceuticals

Networking & Refreshments in Exhibition Hall

“Ask the Experts” Interactive Breakout Round Tables Group 2

ROUND TABLE 1
AI: What Does It Mean for Market Research?

Presented by Abbott

ROUND TABLE 2
Using Market Research Insights in Forecasting

Presented by Fresenius Kabi

ROUND TABLE 3
Deeper Dive: “The Status Quo, Challenges, Barriers and Potential Solutions: Are You a Traditional Market Research Provider or a Partner That Provides Your Company with Competitive Advantage”

Presented by Lonza

ROUND TABLE 4
Lessons Learned from Multi-Channel and Omni-Channel Marketing Strategies: What Is the Difference? Why Even Try? Which Minimum Organization, Tools and People Profiles Are Required? Examples of Failure and Success? Where to Start?

Presented by Fujirebio Europe

“Ask the Experts” Interactive Breakout Round Tables Group 3

ROUND TABLE 1
Overcoming Hurdles in Social Media Listening

Presented by Janssen

ROUND TABLE 2
How to Integrate/Implement an EU Centralized Marketing and Training Strategy into Different Countries

Presented by Bluebird Bio

ROUND TABLE 3
Identifying Market Needs and Offering Tailored Solutions: Start-Ups vs. Corporate World

• Mining consumer insights

• Keeping focus & being creative
• Engaging key opinion leaders

Key words: innovation, strategy, start-ups, consumer insights

A discussion on different approaches used by big corporations and start-ups when innovating: we´ll be able to make a comparison, discuss the best practices and learn from both perspectives.

Presented by Sanavita Pharmaceuticals

ROUND TABLE 4
TBA

Presented by Takeda

Networking Luncheon

Announcements

Keynote: Pharma and Beyond

Presented by VI Partners

Summary & Key Takeaways

Presented by Actelion, Boehringer Ingelheim, GlaxoSmithKline, MSD, Teva Pharmaceuticals Europe, and UCB

Conference Concludes